Cookie Policy
This is an English translation of the Croatian original. If the two versions differ, the Croatian version applies.
This Cookie Policy was last updated on 13 November 2026. It applies to the website gbbconcept.com (the “website”) of Poliklinika G.B.B. Concept d.o.o., Jurja Šižgorića 7, 21000 Split, Croatia, OIB 22299505767.
1. What are cookies?
A cookie is a small text file that a website stores in your browser so that it can recognise it on your next visit. In this policy, similar technologies, such as storing data in the browser, are together called “cookies”.
2. Which cookies we use
We group cookies into four categories, the same as in the cookie settings: Necessary cookies are always on; Statistics, Marketing and External content only with your consent. Until you give consent, the website sets no cookies for statistics or advertising.
3. Necessary
They make the website work and let it remember your cookie choice. They do not require consent.
| Name | Purpose | Duration |
|---|---|---|
| gbb_consent | Remembers your cookie choice and when you made it. The entry stays in your browser and is not sent to anyone. | until you delete it in your browser |
4. Statistics: Google Analytics (with your consent)
Google Analytics, a service of Google Ireland Limited, shows us how many visitors come, which pages they read and what they do: a booking or form sent, a course registration, a click on the phone number, e-mail or WhatsApp, and opening the chatbot. With an action we send only the location (Split or Zagreb), never your name, contact details, the service you booked or any health information.
| Name | Purpose | Duration |
|---|---|---|
| _ga | Tells visitors apart, so we know how many there are. | 2 years |
| _ga_6V4C69H3L0 | Keeps the state of your visit. | 2 years |
5. Marketing: Google Ads and Meta (with your consent)
Google Ads (Google Ireland Limited): we measure how many visitors from our ads sent a booking or opened the Book an appointment and Prices pages, and we show ads to people who have already visited the website. When you send a booking, Google Ads may take the e-mail address and phone number you entered in the form and send them to Google in encrypted (hashed) form, to link the booking to an ad (so-called enhanced conversions).
Meta Pixel (Meta Platforms Ireland Limited; Facebook and Instagram): we tell Meta about page visits, bookings sent and enquiries sent, to measure our ads and to show ads to people who visited the website. With these events we do not send Meta your name, contact details, the service or any health information.
| Name | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads: links a click on an ad to a booking. | 90 days |
| _fbp | Meta: tells browsers apart to measure ads. | 90 days |
| _fbc | Meta: remembers that you came to the website from an ad on Facebook or Instagram (set only then). | 90 days |
Google and Meta may also set their own cookies on their own domains (for example doubleclick.net and facebook.com), under their own rules: Google’s privacy policy and Meta’s privacy policy.
6. When you do not give consent
The website uses Google’s Consent Mode. Until you consent to statistics or marketing, Google Analytics and Google Ads set no cookies and read none, but they send Google signals without cookies, for example that a page was opened or a booking sent. These signals contain no identifier of your browser; Google uses them to estimate the total number of visits and bookings. Without marketing consent the Meta Pixel does not load at all.
7. External content: Google Maps (with your consent)
On the Contact page we show a map from Google Maps, a service of Google Ireland Limited. When the map loads, Google may set its own cookies and learn your IP address and browser details. We therefore load the map only once you allow it: with the “Accept all” button, by switching on “External content” in the cookie settings, or with the “Show the map” button on the map itself.
8. Transfers outside the European Union
Google and Meta may also process data in the United States. Both companies take part in the EU-U.S. Data Privacy Framework.
9. Links to other websites
Links to our profiles on Facebook, Instagram and YouTube and to other websites open those websites. They may then set their own cookies under their own rules. Their content is not embedded in our website, and nothing is loaded until you open the link.
10. Online booking, forms and the chatbot
Online booking, the forms and the chatbot set no cookies of their own. What Google Ads takes from a booking with your marketing consent is described in section 5. How we handle the data you enter is described in the Privacy Statement.
11. How to change or withdraw your consent
You can change or withdraw your choice at any time using the “Cookie settings” link at the bottom of the page. A withdrawal applies from that moment. You can delete cookies already set in your browser settings; the website will then ask you for your choice again.
12. Contact
If you have any questions about this Cookie Policy, contact us by e-mail at gbb.concept@gmail.com or by phone on +385 98 136 0255.